What is the difference between CMYK and RGB?

We often get asked this question, and why we use either one. Check out the infographics we made below showing the difference.

 
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What is CMYK?

CMYK is used for print purposes. It refers to four ink colours: Cyan, Magenta, Yellow and Black. 

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What is RGB?

RGB stands for Red, Green and Blue. RGB values are used to create a wide spectrum of colours for digital purposes.

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Here's an example of how your image would appear in both as CMYK and RGB files.

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When creating and exporting your design files, be sure establish your output (print or digital) so that you are optimizing your artwork.

Have questions? Contact us at design(at)avenircreative.ca.