Spring Training and Showcase Conference

visual identity | event program | nametags | signage | Registration forms



Alberta Culture and Tourism required conference collateral for their Spring Training and Showcase 2015. The conference targeted those that work in the visitor servicing sector of the tourism industry between the ages of 17 - 24. To reflect the conference’s theme 'Journey to Excellence', the design used graphic elements such arrows, placemarkers, and abstract backgrounds that reflect movement. The Government of Alberta’s colour palette and typography were integrated into the design to ensure the design adhered to the Government’s current visual identity.