Spring Cleaning Season: Packaging Design Inspiration
The freshness of spring always reminds us that it’s time for a thorough cleaning. With so many home cleaning products on the market, I want to showcase the designs of ones we admire (and that clean wonderfully as well).
Key elements often utilized to create effective packaging design include:
- Hierarchy of typographical content. This may include how product names are identified, key ingredients, and top product features.
- An incorporation of the existing visual brand and packaging style. While some brands are known only for cleaning products, others are part of a more extensive collection of products. The brand is stronger when all products are consistent in design style.
- The use of colour and complementary patterns to identify different products or scents within the collection.
- Strong consistency across label designs. This helps buyers easily identify the product on store shelves.
Here are our top cleaning product packaging design inspirations:
Saje.ca
Saje
Saje recently released a line of home cleaning products which include a multi-surface spray, window and glass spray, and bathtub and tile cleaner. Their products feature essential oils and natural cleaning ingredients.
Best design features:
- Simplicity of design while showcasing information that is important to the buyer
- Incorporation of existing visual brand and packaging style
- Use of typographical hierarchy
Saje.ca
Saje.ca
Caldrea.com
Caldrea
The Caldrea product line includes kitchen cleaners, laundry detergent, and home cleaners. Caldrea is best known for its use of bold colours and distinct patterns to differentiate each fragrance family among its product line.
Best design features:
- Visually attractive collection is easy to identify on retail shelves
- Clear distinction between product types and scents through use of colours and patterns
- Strong consistency across all product labels and packaging styles
- Variety of bottle shapes and sizes for each product type
Honest.com
The Honest Company
The Honest Company features a plant-based line of cleaning products. A redesign of the packaging was introduced this past year to promote easy identification of the key scents within the collection. The new design promotes photography and limits colour.
Honest.com
Honest.com
Best design features:
- Various bottle shapes and sizes for each product type
- Strong colours and graphics help consumers identify the different scents within each product collection
- Incorporation of company branding
- Clear typographical hierarchy to identify product name and features
mrsmeyers.ca
Mrs. Meyers Cleaning Day
The Mrs. Meyers Clean Day collection offers many products and scents including dish soap, hand soap, and cleaning sprays.
mrsmeyers.ca
mrsmeyers.ca
Best design features:
- Various bottle shapes and sizes for each product type
- Strong colours and graphics help consumers identify the different scents within each product collection
- Great visual brand implementation across all products
- Effective use of typography
methodhome.com
Method
Method is known for their uniquely designed and effective plant-based cleaning products. The exceptional design of their packaging and bottle shapes certainly stands out on store shelves.
methodhome.com
methodhome.com
methodhome.com
Best Design Features
- Strong visual brand
- Aesthetically pleasing and creative bottle shapes and sizes
- Easily identifiable on store shelves
- Fun use of colour within products, labels, and packaging
- Functional icons and graphics
We hope you’ll notice some of these outstanding design features the next time you’re in the market for some exceptional cleaning products.
You can find the featured products at major Canadian including: