Parks Canada

Urban Parks Digital Assets

Details

Our work for Parks Canada National Urban Parks program focused on creating a collection of digital assets aimed at educating both the public and stakeholders about the National urban parks policy. The project deliverables included designing social media posts with custom graphics, a generic social media template, and a flexible multi-visual component, suitable for a variety of digital formats. Rigorous attention to detail was exercised in the creation and styling of the graphics so that the visual representations accurately mirrored the diversity of Canada's demographic composition that would interact with urban parks.