Blindman Brewing

Super Session series Label Design

Details

Blindman Brewing’s summer release, known as the Super Session, is a delightful combination of refreshment, low alcohol content, and sessionability. The goal was to create a design that not only encapsulates the joy and flavors of summer but also offers a platform for local writers to showcase their talent through 14 distinct short stories. Employing a progressive illustration approach, we crafted a panoramic depiction from sunrise to sunset across all 14 cans, weaving a visual narrative that celebrates the essence of summer. To efficiently bring these label designs to life, Summit Labels harnessed the power of variable data printing. This cost-effective technique allowed them to seamlessly transition between the 14 unique label designs, expediting the printing process and ensuring uniformity across all the cans.

Photos courtesy of Summit Labels. Read their case study for the project here.